Ethnographic field work gets us out of the lab and into people’s worlds: their homes, workplaces, in transit, wherever we need to go for the richest insights. In this workshop, you will sharpen your observational and empathetic skills to become an attuned researcher. We will be teaching a compassionate, mindful approach that supports you as the researcher and empowers you to connect with participants in a way that brings subconscious needs to light.

“Your workshop deepened my skills as a design researcher. I learned a ton and had fun too - thanks!”

Peter C.

Details

Progress instructors include Senior Researchers Jon-Eric Steinbomer and Jessica Sears Steinbomer.

Day 1: Ethnographic Research Methods and Techniques

• When and Why to Use an Ethnographic Approach

• Method Overview: Contextual Interviews

• Method Overview: Participant Observation

• Learn and Practice Techniques: Engaged Curiosity, Tracking, Reflective Listening, Questions and Directives

Day 2: Methods and Techniques in Action

• Practice Session: Conduct a Contextual Interview

• Practice Session: Collect Data through Participant Observation

• Debrief Sessions

Day 3: Data Analysis, Theme Development, and Creative Insights

• Assess Needs and Develop Need Statements

• Affinity Diagramming for Theme Development

• Synthesis: Brainstorm Ideas for Recommendation

Sample “DAY” Schedule

9am-10:30am - Overview and Research Mini-Exercises
10:30am-11am - Break (Optional Yoga)
11am-12pm - Practice Session
12pm-1pm - Lunch
1pm-2pm - Practice Session
2pm-2:30pm - Break
3:30pm-4pm - Question and Answer Time
4pm-4:30pm - Writing Session: Integration and Reflection
4:30pm-5pm - Closing